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Originally Posted by
Martin
Once stagnant inventory is gone, I agree with others that the best thing they can do to gauge interest and put production on the fast-track is to accept deposits. Make the deposits refundable until the order system is ready to take orders, and then make them non-refundable once people choose their options and get sold-orders into the system. A nice touch would be to reward people that put their cash at risk by giving them a "no hassle" price point. We've all seen how early adopters have gotten screwed by being the first to buy... If they did a "no hassle" pricing of, say, dealer invoice plus $1000 for the people who are willing to plunk down a deposit years before they can get the car, I'd be one of the people writing a check.
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