How does Nissan do it?

[Murpowa]

2015 Nissan GTR pricing just released on the Nismo Edition GTR stating the model STARTS at 149,999. A 25% price increase over the prior premium model "Black Edition". Each year, GTR MSRP's have inflated ~10% or so and the demand remains high. What is Nissan doing so different from other manufacturers?

[gage]

As a millenial my best guess is the GTR best embodies the "Gran Turismo" generation. It's an incredible machine meant to have the latest and greatest everything, and that carries its own appeal

[XSnake]

Cause they originally started them out at $65k and got everyone hooked. They have increased both price and performance every year. I would still never own one. A PS4 is cheaper and gives you the same driving experience

[Murpowa]

Can't disagree with you there MTGTS

[EdwardETraylorIII]

The demand is NOT high. They are running into the same problem SRT ran into with the Viper.. They are knocking $20K off sticker to move them. Most of the dealers that sell them have had 1 or 2 cars for MONTHS now because they can't sell them. They do not hold their value AT ALL.

I was contemplating buying a fully built 2010 with 18K miles for $57K but I learned that is just WAY to damn much to pay for one of these cars.

[IndyRon]

I'd consider one if they would do like Lambo or Ferrari does with their upgraded models of the same car. With those manufacturers they find a way to reduce weight as well as do incremental power increases. You still have a $150k 3900lb pig. Find a way to drop 200-300#'s and then you can justify the price (and performance) of a Nismo / Grand Turismo / Grand Theft Auto edition.

[Murpowa]

They are kicking discounts to the small amount of 14' left overs with undesirable colors/options before the '15's hit the lots. Not quite the same story as the Gen V's.

However, I completely agree that these cars do not hold value well at all except the early model years (buy and sell nearly at original price) which is one of the reasons I ask how is Nissan doing it? People taking a wash on these cars left and right but they can still keep volume going through the dealer lots.

[Chorps]

Probably because GT-Rs have a reputation for being fast even with your grannie driving, so skill isn't as important as in a Viper, where it has the axe-murderer reputation.

Second of all, Nissan dealers will actually let you *sit* in and test drive a GT-R vs it being roped off with no test drives.

[RedTanRT/10]

The demand is NOT high. They are running into the same problem SRT ran into with the Viper.. They are knocking $20K off sticker to move them. Most of the dealers that sell them have had 1 or 2 cars for MONTHS now because they can't sell them. They do not hold their value AT ALL.

I was contemplating buying a fully built 2010 with 18K miles for $57K but I learned that is just WAY to damn much to pay for one of these cars.

^^^^^ I was in TX last month meeting with the finance company. My buddy said he was offered one as an executive demo due to slow sales. He's an ex-chrysler guy and he knows my vipers, told him about the viper $15k price cuts and told him there's only so many people for these high end sports cars. Like vipers the older ones are still great and not everybody wants to pay to move up.

[Viktimize]

Last time I saw sales figures posted, I don't recall GT'R's actually selling much more than Vipers.

And if they do move more volume it makes a lot of sense. Viper is a toy. GT-R you can legitimately drive all year if you want to. It has auto trans. It's easy to drive. The people that actually care about being proud of their fast lap time is a niche crowd. Majority just want a fast lap time as a bragging number, they don't care if they earned it or not.

I love the Viper, but it's easy to see how not everyone else does. The only comparison that baffles me is how Z06/ZR1 is so popular over Viper. There is no way anyone with an unbiased opinion, who actually took the time to look into the cars and compare them for what they are and what they cost, could ever buy a Vette.