Prefix aquires Arrow Racing Engines

[01sapphirebob]

Hot off the release of the Madusa vert Prefix announced today via Facebook that they have aquired Arrow racing engines! Stay tuned for more updates as they become available.

[FLATOUT]

Very interesting, is Prefix becoming FCA's AMG division?

[ViperTony]

Interesting but unless this acquisition produces fruit I'm not holding my breath. Maybe this will cause the release of the GenV PCM to happen sooner rather than later.

[FLATOUT]

Interesting but unless this acquisition produces fruit I'm not holding my breath. Maybe this will cause the release of the GenV PCM to happen sooner rather than later.

That's my hope, Arrow has had them sitting on their shelf ready to ship to a select few dealers now for over a month. Who knows it's a cluster F.

[daytonprowler]

That's my hope, Arrow has had them sitting on their shelf ready to ship to a select few dealers now for over a month. Who knows it's a cluster F.

Yep. Now that cat is out of the bag..... It was supposed to be announced at the VOA Homecoming Sunday dinner before the door prize was drawn.

Also, the first one was supposed to be donated and auctioned off that very evening. BUT you can thank the previous club for their screaming and yelling "that's not fair" mentality. It's always something with them to try and spoil a really great thing for the Viper community.

[donk_316]

I saw your tweet about this.

20 bucks says the ECUs were out on hold until after the sale. These things just don't happen over a cup of coffee and a 20 min conversation. This has been in the works for months if not longer.

[FLATOUT]

LOL their (Prefix) social media person is actually very good, and seems to be responsive so I thought I would throw it at him to see if I could get anything out of them lol.

And I agree I hope that this was the only thing holding them up. I'm excited about the purchase and like how involved Prefix has become recently. I hope it leads to even more support for the Viper going forward.

I saw your tweet about this.

20 bucks says the ECUs were out on hold until after the sale. These things just don't happen over a cup of coffee and a 20 min conversation. This has been in the works for months if not longer.

[BlknBlu]

Great news, Then I take it Dodge is the loop on the aquisition?

Bruce

[JonB ~ PartsRack]

Arrow and Prefix have been joint-marketing within the Viper world for several years now. Great companies, both. I suspect its not a 100% acquisition (yet) and I also suspect that it wont cause the elusive G5 PCM to magically appear any faster -or slower- than it eventually will. Such is the hisssstory of MPP parts for Vipers!

[ViperSmith]

the title messed me up, i was wondering "who cares if they bought a few engines"

[Anonymous]

Does this mean special vipers like the convertible,maybe special engines!

[Thawk97]

Yeah - curious how much Chrysler knows/cares about all of Prefix's recent decisions (I know Prefix said Chrysler didn't know about the Vert, but that's hard to believe - potentially biting the hand that feeds you or screwing yourself if they start offering a factory convertible) and how that may impact the future of Viper (if at all).

[VYPR BYT]

Yeah - curious how much Chrysler knows/cares about all of Prefix's recent decisions (I know Prefix said Chrysler didn't know about the Vert, but that's hard to believe - potentially biting the hand that feeds you or screwing yourself if they start offering a factory convertible) and how that may impact the future of Viper (if at all).

No way they'd be screwing themselves... they're not building any type of assembly line to do it. Just treating it like any other custom job they would do for somebody with the bucks. They're capitalizing on a niche market, that's all.
If anything, Chrysler would be happy about it since it can potentially move a few more 13's/14's that have been sitting.

Bob, interesting news.

[bluesrt]

No way they'd be screwing themselves... they're not building any type of assembly line to do it. Just treating it like any other custom job they would do for somebody with the bucks. They're capitalizing on a niche market, that's all.
If anything, Chrysler would be happy about it since it can potentially move a few more 13's/14's that have been sitting.

Bob, interesting news.

i bet that dodge has prefix doing these verts to get rid of alot of the 13-14 cars, after they are gone, dodge will produce a factory vert and prefix will no longer,dodge cant run the allready built cars back through as a vert,prefix can custom one though

[JonB ~ PartsRack]

i bet that dodge has prefix doing these verts to get rid of alot of the 13-14 cars, after they are gone, dodge will produce a factory vert and prefix will no longer,dodge cant run the allready built cars back through as a vert,prefix can custom one though

You don't believe this was a PREFIX / Tomball ~ Viper Exchange project as announced? I think this helps Tomball sell up to 10 of their currently allocated-owned G5 cars...not necessarily selling any more 'surplus' G5s for Dodge until/unless Tomball sells all 10... This is a specialty car for a FEW.....not a way to move 'a lot of surplus' for Dodge. marking the [already-expensive] G5 UP by $35K wont move a lot of surplus...

[TrackAire]

Yeah - curious how much Chrysler knows/cares about all of Prefix's recent decisions (I know Prefix said Chrysler didn't know about the Vert, but that's hard to believe - potentially biting the hand that feeds you or screwing yourself if they start offering a factory convertible) and how that may impact the future of Viper (if at all).

Your remark about "biting the hand that feeds you" has an interesting side story. If there is no hand feeding you, what do you have to lose by moving forward? Maybe Arrow found out that there is no more contract for future V10 rebuilds. Maybe Prefix has no commitment for Vipers after 2015. Both of these situations are blows to both companies, so the decision to sell Arrow to Prefix makes sense to both companies since Chrysler may be leaving them without future business.

After listening to the owner of Prefix give his speech and listening to Ben Keating talk at the Prefix visit, I'm positive that these two guys are out to get it done on their own with the convertible and new accessories and upgrades. They did this on their own...even once Chrysler found out about the convertible they didn't want to acknowledge that they knew about it. The way SRT reacted when they saw the convertible reminds me of the following clip:

http://www.youtube.com/watch?v=1PWXTjxTTe8

So here is my prediction.....Prefix and Ben Keating will be continue working on the Viper platform in the form of mods, body kits, suspension upgrades, convertibles and now with Arrow, custom and rebuilt engines. I see the owner of Prefix as somebody that will get the job done. In the near future, Prefix will be the "go to" place to send your Gen 1, 2, 3, 4 or 5 Viper for body and paint replacement, suspension and brake upgrades, motor work or custom vehicles very much like Brabus does, etc. If the Viper platform is to end after 2015, then there will be a new interest in the Viper platform just like there is now for out of production Porsche's, Jag's, Mercedes Benz, American muscle cars, etc. Prefix has the talent, facilities and most importantly the financial capability to make this happen. Now we have to wait and see if I'm correct.

[Shooter]

I bet they build an ACR. Hell, Gen IV ACR's came from Prefix anyways.

[Thawk97]

I bet they build an ACR. Hell, Gen IV ACR's came from Prefix anyways.

Is there a history there I don't know about? What do you mean?

[2010.Blue.White.ACR]

Is there a history there I don't know about? What do you mean?

Prefix puts all the aero parts on the ACRs

[BAD BOYZZ GARAGE]

Companies like Pre-Fix, Arrow Racing Engines, Saleen Racing and Roush Racing have been heavily involved as sub contractors to Chrysler's Viper division for years. Mergers and acquisitions happen and make sense at times too.. Both good company's, so together makes for a better solution maybe..

[J TNT]

Will be interesting to see what the end game is , sounds like a win ,win

[Simms]

At this past weekends NARRA event, I got to talk to Lee about the PCM for a while. He is a great guy, and really cool to hear some of his stories. I still got the feeling that the release (or should I say delay) is a legal issue, but supposed to have happen real soon (as Randall referred to). It sounds like it will be available through select dealers and not straight from Arrow. Even part of some performance packages in the works.

Arrow was kind enough to have a Gen V there (thanks to Viperexchange) with the PCM and exhaust available to drive/check out. The car sounded AWESOME!! It had American Racing Headers, high flow cats, and AR exhaust. If it was already available, I would have busted out the credit card immediately!

[JonB ~ PartsRack]

I was able to drive that G5 PCM in a NARRA G5 GTS Pace Car at Watkins Glen with non-other than Dick Winkles in the right seat. He was actively programming the exhaust note you now LOVE on his in-car laptop! We actually demo-ed the note to 40 Syracuse Corvette Club owners who we paced on parade laps. They parked on the front straight, and we "decelerated/burbled by" and then Dick asked em their thoughts on the sound..... It was echoing off the wall, and sounded GREAT even by V8 standards.

When we staged for the laps, Dick looked in his side-mirror and commented "Kinda scary for a Dodge guy to see 40+ vettes so close in the mirror!"

"We are giving customers what they want" Dick said, in development programming for a better sound.....

Unfortunately, HE had the PCM ready.... the lawyers and Feds aren't as capable....

At this past weekends NARRA event, I got to talk to Lee about the PCM for a while. He is a great guy, and really cool to hear some of his stories. I still got the feeling that the release (or should I say delay) is a legal issue, but supposed to have happen real soon (as Randall referred to). It sounds like it will be available through select dealers and not straight from Arrow. Even part of some performance packages in the works.

Arrow was kind enough to have a Gen V there (thanks to Viperexchange) with the PCM and exhaust available to drive/check out. The car sounded AWESOME!! It had American Racing Headers, high flow cats, and AR exhaust. If it was already available, I would have busted out the credit card immediately!

[cashcorn]

JonB, did Winkles have any type of update on the release..

[ViperTony]

In April, Ralph attended our luncheon in NYC. He was excited. He showed us dyno sheets resulting from the new PCM. I saw dyno sheets ranging from just under 600rwhp to over 600rwhp including some dyno sheets showing exhaust/header mods. It was impressive. When we asked as to when this would be available he said two weeks but it was out of his control. There are many GenV owners waiting for this PCM. I hope it sees the light of day.