Quote Originally Posted by Policy Limits View Post
Even though it has a manual transmission there's really a lot of modern features in the car.
I believe it was a total communications and marketing disaster. The Gen V is a modern car. Multi-mode stability and tractions control, variable valve timing, largely carbon body, etc...etc... The problem was that it looked too much like a Gen II GTS and they did nothing to properly control the media message around the car (ie continued nonsense about it being a widowmaker) and did next to nothing to market it. Lastly, selling a $120,000+ car out of Dodge dealerships is an almost impossible task. I bought my 2017 ACR-E because of what it is but you have to be a pretty die hard car guy to put up with how shit most Dodge dealerships are. For the same money I could have (and have) bought a GT3 and any new Porsche store is not only nicer than any Dodge dealer with more professional service it's also nicer than hanging out at my house! For most people buying cars in this price range that matters.

That's also a reflection of the fact that for most Dodge management's KPIs the Viper is not only irrelevant but a distraction. I mean 300 cars a year vs the million or more Rams and vans...why waste your time. Especially sad considering how passionate Gilles and so many people at Dodge were about the car and the pride with which it was built.