Bugatti sitting on $85M stockpile of unsold Veyrons

[KRATEDISEASE]

AUTOBLOG

Posted Feb 13th 2014 4:30PM



There may be trouble brewing with the supercar specialists at Bugatti. The French brand shocked the world with the Veyron when it debuted in 2006, but at eight years old, the hypercar may be getting a little stale to its wealthy clientele. What's worse, Bugatti insiders say a replacement is still years away.

Bugatti planned an initial run of 300 Veyron coupes when it went on sale, but the introduction of the convertible added an extra 150 cars to the docket. Generally, its cars have been built to order, other than some of its show cars. In December, Bugatti confirmed that it had sold its 400th car. Now, there are still about 40 Veyron Grand Sports to find homes for, according to Bloomberg, which amounts to about 62.5 million euros ($85 million) in product.

To solve the problem, Bugatti has devised the Dynamic Drive Experience that has the Grand Sport touring the US. It allows potential buyers to drive the car on the road and experience its raw speed on closed airport runways. The company hopes being hands-on with the supercar is going to move a few more of them.

Don't get too excited for a Veyron successor just yet. Even after the convertible is sold out, "I wouldn't expect an announcement for a couple years down the road," said John Hill, Bugatti Sales Director for the Americas, to Bloomberg, although there still might be some hope because the company's president confirmed that a future model is under development. Maybe Bugatti can surprise us again.

News Source: Bloomberg

[big-n-italian]

im shocked that there arent tons of buyers willing to pay over two million dollars for a car.

[Policy Limits]

Only know of three people with a Veyron and all three are in the B Club. Personally I like the styling of the Aventador better and if I won the lotto would still choose the latter. I'd also take the P1 McLaren or the LaFerrari over the Veyron. Then again, that 16 cylinder engine SCREAMS and would eat those cars for breakfast.

[plumcrazy]

lottery win = veyron for me

[Policy Limits]

I'd do a dealership style construction & fill it with lots of toys; Jay Leno material

[J TNT]

A good business plan is Key , and not Wishfull thinking for a Legacy to survive.

[Policy Limits]

Almost every 1% er I know of has one and there's not too many of those; actually Simon Cowell just sold his, maybe he needs a back seat for the baby...

[VYPR BYT]

Bugatti sitting on $85M stockpile of unsold Veyrons

pft, just 2-3 dozen cars

[Policy Limits]

^^ Exactly ^^

Just the premium on aventadors when they debuted was the value of a new Gen V at MSRP & they sold out.

Simple principle of supply & demand.

[KRATEDISEASE]

After this news its turns out the Veyrons are being discounted,I finally decided to pull the trigger and put in an order on a Bugatti Veyron !!

I am so excited !! my dream car...I cannot sleep I am so excited.

[KRATEDISEASE]

I just put in an order on a Bugatti Veyron !!

I am so excited !! my dream car...I cannot sleep I am so excited.

OK, I forgot to mention that it is 1/18 scale and is diecast....... Oops

[Policy Limits]

Me & my boy with the one of one Pur Blanc this past summer at Tutto Italiano; it was filthy! And had high mileage! (Head bangs)

[KRATEDISEASE]

Policy, now I know why you are up at 7am posting !!..... must be that little BooBoo (Jr) gets up at that time, and must get you up at the same time.....heh heh

[Policy Limits]

Ha. No I'm just wired and want to post about carz. 1/2 foot more snow tonite; gotta clear my deck so it doesn't collapse from the 1/2 foot already on it.

[slitherv10]

Interesting to see a 2 million dollar car putting people in the seats for sales. Vipers??

[KRATEDISEASE]

Interesting to see a 2 million dollar car putting people in the seats for sales. Vipers??

Yup, exactly what caught my eye, was the fact that to sell Veyrons the Company is offering test drives.

Very interesting indeed.

[Policy Limits]

I'd take a P1 over the Veyron

[ACRucrazy]

Am I the only one who thinks the Veyron is completely hideous looking?

[IndyRon]

Am I the only one who thinks the Veyron is completely hideous looking?

Nope

[KRATEDISEASE]

Am I the only one who thinks the Veyron is completely hideous looking?

Agreed.

[Policy Limits]

I saw a gen V next to one and the Viper looked so much sexier, dead serious

[BlknBlu]

I can appreciate what the Veyron is but never been a big fan of the looks of the car either.

Bruce

[swexlin]

If a car could be a "butterface" the Veyron would be it. Bangin' performance, but the looks......!

[Policy Limits]

Can get a few Aventador Roadsters for the price of one Veyron & they're a lot easier on the eyes

[ViperSmith]

And the tires don't cost as much as a BMW 3 series!