Watching the public reveal of the Demon yesterday I had the same feeling as SneakySnake did. "WHERE THE HELL WAS ALL THIS PROMO FOR THE GEN V VIPER?"

They did so much marketing and promos for a car that has looked the same for almost 10 years! Don't get me wrong I think it is awesome what they are doing (did?) with the Demon bringing that much power and "firsts" to a production car but they should have done this for the Viper.

They even began with the "old" halo car and showing a video of "the last viper" but it is kind of embarrassing to see that they are so proud to replace the viper with a challenger!

Even if they missed the boat with the 2013 release of the Gen V they could have easily done something similar with the ACR release for 2016 similar to the "Demon" version of the challenger.

The teaser videos, clues, hints, instagram posts, live unveiling party inviting special guests and YouTube vloggers to create free press for them. This all could and should have been done before with their Halo car and maybe resulted in a more profitable venture for FCA.

Thoughts?