^^^This. Another trick that used to work (and still may) is to get a quote on the site, and if you don't buy the plan right away you magically get a promo email a few days later that has a discount code in it. I've bought a few from them, and they always work just fine.
The 1st day rental car is a huge plus. The only time it's a hassle is if the dealer doesn't have a demo car for you to use - they send you to the partner rental car agency, and often that means going across town to pick the car up and drop it off.
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