NEW Dodge Commercial WITH VIPER!

[daytonprowler]

Looks like things might be changing. It's a start! :)

http://www.allpar.com/news/index.php/2014/10/john-vs-horace-dodge

"John and Horace Dodge battle it out in a century-long car chase that takes them through the history of the brands most celebrated automobiles, culminating in an epic duel between the latest cars to continue the Dodge legacy.”

"The ad breaks tonight during Jimmy Kimmel Live, and will also run this week during The Tonight Show with Jimmy Fallon and The Late Show with David Letterman, among other shows (including sports and prime time broadcasts)."


https://www.youtube.com/watch?v=Oicu39lda0E

[Viper vince]

Bad A$$!!!

[swexlin]

Love it!

[FLATOUT]

That's great!

[Nine Ball]

A buddy of mine asked me why the red Corvette split them at the end. Couldn't they have used a car with stripes? LOL

[ViperSmith]

Viper is far from dead as many proclaim. Times they are a changin

[viperdan]

Did you guys hear that Challenger spool up, man that sounded nice!

[Fatboy 18]

A buddy of mine asked me why the red Corvette split them at the end. Couldn't they have used a car with stripes? LOL

Thanks for posting the link Randall, your right, its a START, but as Nine Ball posted above the sad part is most of the motoring public (not us) don't know what the car is.

All I saw at the end of that advert was the word "Challenger" :( The advert could also be viewed in another light showing all the old cars Dodge used to make!

Hate being negative, but we really need to see VIPER name posted LOUD AND CLEAR.

[72hemi]

That's a fun commercial!

[daytonprowler]

I disagree Fatboy 18.

Part of the humor is seeing John and Horace's faces when the Viper passes.... What the hell was that, a Viper?

Sometimes it doesn't have to be spoon fed to the public. And if a person can't see the difference between a Viper and Corvette, they aren't interested in either one to begin with.

[plumcrazy]

great commercial. well done dodge !

[Herrsss]

Love that commercial . . . about DAMN TIME !!!

[Murpowa]

Love the commercial and I agree with Vipersmith - good things await!

Who will be the first crybaby to mention that they had the viper go in the opposite direction unlike all the other cars because the hellcat out powers it? :slap:

[Dman]

Love the commercial and I agree with Vipersmith - good things await!

Who will be the first crybaby to mention that they had the viper go in the opposite direction unlike all the other cars because the hellcat out powers it? :slap:

You I guess. But let's face it, probably true, but then, who cares at this point. I was kind of hoping they'd go into a turn & one of them would drive past the other on a turn in a viper, but hey, this is great to start, it's nice to just have it in a commercial.

I do wish they put the viper name in there somewhere ... I do believe the public needs to be spoon fed, 9 outta 10 people who comment on my car think they don't make it anymore. But this is awesome and what I was hoping for, Dodge to incorporate it into their general marketing & they have. Well done!

[Loud]

Haha, love it.

[ViperSmith]

You I guess. But let's face it, probably true, but then, who cares at this point. I was kind of hoping they'd go into a turn & one of them would drive past the other on a turn in a viper, but hey, this is great to start, it's nice to just have it in a commercial.

I do wish they put the viper name in there somewhere ... I do believe the public needs to be spoon fed, 9 outta 10 people who comment on my car think they don't make it anymore. But this is awesome and what I was hoping for, Dodge to incorporate it into their general marketing & they have. Well done!
To play Devils advocate - could be the beginning of where they go with it. To me it was a more of "wtf was that" by the guys portraying the brothers dodge. More of a "first of many" - hopefully.

But, quite a departure of the last 2 years, the viper is front and center in a commercial.

[Russ Oasis]

Chrysler has an advertising agency that gets it.

[viperdan]

If the powers to be at Dodge didn't cut Tators loose they could have incorporated the nostolgia of his place into the ad. IMO it would be very reflective of business longevity and pride.

['93 RT/10]

... I do believe the public needs to be spoon fed, 9 outta 10 people who comment on my car think they don't make it anymore.

I completely agree with this. There are so many people that ask me when was the last year for the Viper.

[VoodooRob]

The public needs to be spoon fed info, to an extent, about the Viper. A millisecond of the Viper name on the bumper as it passes by would be enough to get the point across that the car is in production and to stir emotion. The attitude of "if they don't know what it is by now..." has not done the car any favors as of late. Sorry Randall but that is not the correct direction for 2015 if you want to see the Viper nameplate live on. To the Joe and Janes of the world the red car in the commercial could be mistaken for a Corvette or Corvette type sport car, I bet most of the Joe and Janes out there can associate what a Hellcat is. With some correct and wisely timed advertising the buzz for the Viper can and will be created and Joe and Jane will know what a Viper is.

[rw99]

Loved the ad for its intended purpose of selling Chargers and Challengers.

I like the Viper cameo, but it seems intended as an amusement rather than a Viper exhibition. Think of what it could've been with just one more camera angle, three seconds of V10 soundtrack, and the blue TA 2.0.

At the end, the Dodge boys spin their 180's... and take off to run down that red car. Everything I read/hear/see these days just seems to point to a strategy that buries SRT quickly away in an effort to make only "Dodge" synonymous with "Performance". I think it's a huge mistake, and if that's truly their intent they will be wasting every penny ever spent on SRT marketing.

[XSnake]

Nice commercial!! It's great to see the Viper back in a commercial from the manufacture.

[Brian GTS]

Thanks for posting. It's been a while since I have seen a car commercial as good as that. THAT was AWESOME!

[daytonprowler]

Folks, it's not a Viper commercial. It's a Charger/Challenger commercial. If you think all of a sudden you are going to see a full one minute Viper commercial on Super Bowl Day, forget it. Never going to happen.

This was a great commercial. If they weren't thinking about the Viper, they never would have put it in the commercial in the first place. Give them a break, and give them some time.....

Definitely a step in the right direction.

[Voice of Reason]

The only thing I would change is when the two flip around 180 the Viper should have been seen directly in front of them driving off into the distance. Otherwise great commercial.

[CarolinaViper]

Folks, it's not a Viper commercial. It's a Charger/Challenger commercial. If you think all of a sudden you are going to see a full one minute Viper commercial on Super Bowl Day, forget it. Never going to happen.

This was a great commercial. If they weren't thinking about the Viper, they never would have put it in the commercial in the first place. Give them a break, and give them some time.....

Definitely a step in the right direction.

Its hard to make a commercial for a low production model such as the Viper...no return on investment (Its not just a Challenger/Charger...but more showcasing the SRT line up. At least they did highlight their "Halo Car". They could have done this earlier in their other commercials when they show the entire Dodge line up. GREAT commercial all the way through kept your attention throughout the commercial.

[Policy Limits]

There's just something about a solid red viper. The original had no stripes.

[viperdan]

Its hard to make a commercial for a low production model such as the Viper...no return on investment (Its not just a Challenger/Charger...but more showcasing the SRT line up. At least they did highlight their "Halo Car". They could have done this earlier in their other commercials when they show the entire Dodge line up. GREAT commercial all the way through kept your attention throughout the commercial.

Think about the commercial from two Super Bowls ago when Acura did the NSX commercial with Leno and Seinfeld and the car still isn't out! They spent a ton of money on that so I guess they feel there is a return at some point. FYI guys the NSX will be out next October.

[bluesrt]

now with good viper sales/ no raceing, they have a smidge of money to play with for more/better ads

[VIPERGTSRT10]

I think it's an awesome commercial! I loved seeing the Hellcats and of course the Viper splitting the two, in my opinion it represents that the Viper is still at the top of the food chain (Halo car).

[daytonprowler]

I think it's an awesome commercial! I loved seeing the Hellcats and of course the Viper splitting the two, in my opinion it represents that the Viper is still at the top of the food chain (Halo car).

EXACTLY! The Hellcats are chasing after the Viper, not the other way around. Hopefully more good things to come. :)

[BlknBlu]

The Halo Car is Back

And love the 69 Coronet R/T

Bruce

[FLATOUT]

As long as I don't have to see that VIPER Homecoming picture with the hellcat taken directly inside of the Halo I'm happy. Gawd I hate that photo.

[viperdan]

EXACTLY! The Hellcats are chasing after the Viper, not the other way around. Hopefully more good things to come. :)

It would have been cool if the Viper had split them going the same way.

[daytonprowler]

As long as I don't have to see that VIPER Homecoming picture with the hellcat taken directly inside of the Halo I'm happy. Gawd I hate that photo.

The door prize car was supposed to be in the Halo........ You can thank others for that.....

[FLATOUT]

The door prize car was supposed to be in the Halo........ You can thank others for that.....

I know, it is what it is. Just glad to see the Viper in any commercial, and I know that the marketing budget for Dodge is much bigger than it was for SRT.

[Steve M]

It's about f-ing time...I understand why they don't make commercials about it, but they at least need to start featuring it so people know the car still exists.

[Crotalidae]

Great commercial!!! A step in the right direction!!! Those supercharged engines are music to my ears...

[No hemi]

Loved the commercial , really headed in the right direction, although I would have made them spin the hellcat and both of them come out of the cloud of dust inside a Viper!!, like saying" they found something they agree on !!

[daytonprowler]

Hot Rod Magazine asks the question: What 70's, 80's, and 90's cars should they have included?

http://blogs.hotrod.com/what-1970s-80s-and-90s-cars-should-dodge-have-included-in-its-new-2015-challenger-and-charger-commercial-146681.html

I would have liked to have seen a Lil' Red Express Truck and a Shelby GLHS.
http://www.allpar.com/photos/dodge/trucks/express-truck.jpg

http://www.allpar.com/photos/dodge/omni/shelby.jpg

[VRYALT3R3D]

I would rather see a commercial like this again:


https://www.youtube.com/watch?v=6FLaLZH07J8

[FLATOUT]

Best car commercial ever, but sadly it wouldn't appeal to the Aston and 911 market :(


I would rather see a commercial like this again:


https://www.youtube.com/watch?v=6FLaLZH07J8

[Track Pack]

My only question is why not 1 more glimpse of the Viper speeding away, too? They finish with Charger and Challenger across the screen but didn't show the word VIPER on the screen????

[XSTAR]

Remember the Top Gear episode were they made an advert for the VW Scirocco Diesel? We need some explosions and a chick in a bikini :). I love hearing the whine on that Challenger!

[SmoknTires]

Love the commercial. And the use of the Viper in non-viper commercials has benefits - always wondered why they never did it before. Loved this one (aside from having a viper, it was a great and entertaining commercial all around).

[Dman]

I would rather see a commercial like this again:


https://www.youtube.com/watch?v=6FLaLZH07J8

This was sheer genius when made, still a blast to watch.

This new ad is also entertaining. It would be awesome to see even mor playfulness in the ads to come and the viper getting some deeper play.

[Shooter]

Thanks for posting the link Randall, your right, its a START, but as Nine Ball posted above the sad part is most of the motoring public (not us) don't know what the car is.

All I saw at the end of that advert was the word "Challenger" :( The advert could also be viewed in another light showing all the old cars Dodge used to make!

Hate being negative, but we really need to see VIPER name posted LOUD AND CLEAR.

This. I noticed the same thing. I was waiting for "Viper" at the end. And I noticed the Viper didn't pass the Hellcats...it's going the other way.

[v10enomous]

What other cars should have been included ? Good question...

http://blogs.hotrod.com/what-1970s-80s-and-90s-cars-should-dodge-have-included-in-its-new-2015-challenger-and-charger-commercial-146681.html

[ViperTony]

Seeing as there's so few commercials from Dodge it was great to see this one! For the second or two that showed the Viper only those of us that know about the Viper realized what it was. To the general masses they don't know what that Red thing was as the focus was on the Challenger and Charger. Heck, they don't even mention the name Viper at the end. Good commercial for Dodge, not so much for Viper. But it's something!!!!

[ViperTony]

What other cars should have been included ? Good question...

http://blogs.hotrod.com/what-1970s-80s-and-90s-cars-should-dodge-have-included-in-its-new-2015-challenger-and-charger-commercial-146681.html

It's a commercial, not a documentary. I don't see how they could add more past models within a minute.

[Photog1]

I think it's an awesome commercial! I loved seeing the Hellcats and of course the Viper splitting the two, in my opinion it represents that the Viper is still at the top of the food chain (Halo car).

This was my thoughts exactly.! It is so nice to see the Viper in a Dodge commercial. Just the beginning! Way to go Dodge keep them coming hopefully showing a little more of the Viper....

[v10enomous]

I like the commercial. The Charger and Challenger draw heavily on their brand heritage and this is an attempt to draw the Viper which is a RELATIVE newcomer into that heritage.

[daytonprowler]

Watch out boys......

http://i1081.photobucket.com/albums/j347/Prowler2001/Mobile%20Uploads/image_zpsebc2adaf.jpg

[SWEEN]

People need to just be happy the viper is in a commercial lol. Great commercial

[Coloviper]

Agreed! Awesome commercial (actually the whole Dodge Brothers series is awesome). Shows the Viper as the halo and the one the Dodge brothers are now chasing after and aspiring to be. It is a great sign of things to come.

Honestly some of you will never be happy. Dodge could give out free BJs and some of you would still complain.

[mikesax]

Great commercial!!!

[WhiteSnake]

People need to just be happy the viper is in a commercial lol. Great commercial

This! ^^^^^^^

[TrackAire]

Just watched the commercial at the beginning of tonight's episode of "Sons of Anarchy".

It's way better on the high def tv than the internet version I watched this morning. I actually liked the premise of the how the two brothers keep trying to out do themselves and compete against each other. I think Dodge is on a roll right now with all the positive press regarding the Hellcat....hope they keep going forward and build on that momentum. It can only help the Viper program if the other SRT vehicles keep kicking ass.

What would I change about the commercial?.....I wish they had somehow worked a verbal acknowledgement of the Viper with something like "If the Dodge brothers had an outrages red headed sister, the Viper would be it."

[Nine Ball]

Hey, what was that cool red car at the end? Let me go check out www.Dodge.com (http://www.Dodge.com) and find out..... Hmmm, doesn't seem to have any photo of that red car on this website.

It is disappointing that they are into 2015 vehicle production, and have cars you can't even buy yet (Hellcat) on their site, but no Dodge Viper on the Dodge site. You have to dig through pull-down menus, find SRT, and even then no pic is shown of the car. It would only take a few days to integrate a Viper into this web page. Whoever did the Hellcats info should have done it at the same time.

Some of you might say I am "being negative", but I did buy two of these cars now, and I see it as common sense. These marketing items are still missing some simple tasks and additions.

[Unorthodox]

Hey, what was that cool red car at the end? Let me go check out www.Dodge.com (http://www.Dodge.com) and find out..... Hmmm, doesn't seem to have any photo of that red car on this website.

It is disappointing that they are into 2015 vehicle production, and have cars you can't even buy yet (Hellcat) on their site, but no Dodge Viper on the Dodge site. You have to dig through pull-down menus, find SRT, and even then no pic is shown of the car. It would only take a few days to integrate a Viper into this web page. Whoever did the Hellcats info should have done it at the same time.

Some of you might say I am "being negative", but I did buy two of these cars now, and I see it as common sense. These marketing items are still missing some simple tasks and additions.

I agree 100%.

They missed a great opportunity to promote the Viper in this commercial IMO. All they would have to do is say what it was at the end of the commercial when they mention the Charger and Challenger.

Sadly, most people don't even know there is a GenV Viper = Dodge marketing FAIL!

Michael

[46hemi]

A great commercial especially for a Mopar fan, but easily appreciated by any car person. As for the Viper aspect I think they nailed it. Sometime subtlety is deafening! There has been a palpable shift with this car since Tim has taken the reigns. I believe what we are experiencing is the beginning of some good days for Viper.

Oh, and the ACR commercial never gets old. It really is a beautiful car.

[Nine Ball]

A great commercial especially for a Mopar fan, but easily appreciated by any car person. As for the Viper aspect I think they nailed it. Sometime subtlety is deafening! There has been a palpable shift with this car since Tim has taken the reigns. I believe what we are experiencing is the beginning of some good days for Viper.

Oh, and the ACR commercial never gets old. It really is a beautiful car.

Subtlety hasn't worked for Viper marketing. They didn't even start to sell until they became discounted. There is nothing subtle about the Viper, so neither should be the marketing about it.

[SSGNRDZ_28]

Optimistically I'm thinking this is commercial 1 of 3 in the series, in the next commercial the Hellcat Challenger / Charger overtake the Viper and then in the last installment the Viper Hellasp and/or ACR get the final word.

[46hemi]

There was absolutely no marketing that made me buy my ACR. Its the car. I feel the changes are good, to each his own I guess.

[Nine Ball]

There was absolutely no marketing that made me buy my ACR. Its the car. I feel the changes are good, to each his own I guess.

The ACR appearing multiple times on every single automotive magazine cover, and in every automotive TV show, shown blistering the competition and humiliating other exotics.... that wasn't "paid for" marketing, but do you feel any of that might have swayed your decision to purchase? Or did you just see a pic of a wing stuck on a Viper coupe and think "that is the car I want".

Why do you think the TA's are selling so well, compared to the rest? Similar media love-affair with the ACR. But, if the media isn't providing that coverage, then Dodge needs to. Agree?

[46hemi]

I can say for sure that I bought my 2001 ACR for only one reason. It was a brash, in your face bully of a car with performance that the closest competition could not even touch for the money...not some ad of a guy getting a fake lapdance (although I still think its funny to watch).

If they produced a 800hp bare bones track monster I think they would have sold well, at least i would be considering trading out my ACR for it, and that would be without any marketing from Fiat or MT, R/T etc. I have never learned anything about a Viper from a magazine that I did not know well before they published it..I have a feeling i am not alone there. Either way I doubt our conversation is adding any value to the thread. I still find the commercial entertaining and for the record I would vote for a 68 Hemi Dart or a 1970 Coronet R/T to have been included.

[Schen]

Optimistically I'm thinking this is commercial 1 of 3 in the series, in the next commercial the Hellcat Challenger / Charger overtake the Viper and then in the last installment the Viper Hellasp and/or ACR get the final word.

I like this guy. He thinks like I do. :)

--RS

[VENOM V]

Ok that's just bad ass! Bull's eye!

[FLATOUT]

Yep that car was everywhere, literally on the cover of almost every mag and winning all of the track events. I had to have one based on the production car lap records it was setting everywhere, the Ring times, and all of the mag press reviews. The Gen V unfortunately never recieved anywhere near the media attention and still doesn't to this day even though it's every bit as capable.

What I don't understand from Dodge is you have 4,000 preorders for the car that you litterally dumped 10's of thousands of marketing dollars into. On the other hand you can't manage to sell even a 1,000 a year of the car you absolutely ignore marketing, and yet you keep dumping money into marketing the one car that is already a success in your lineup.

Would it really hurt to even try to market the Viper, even a little? They clearly have the money to drag the LaFerrari around with the rest of the Dodge lineup while leaving the Viper at home.

To this day Autotrader has done more for marketing the Viper than Dodge/SRT ever did.



The ACR appearing multiple times on every single automotive magazine cover, and in every automotive TV show, shown blistering the competition and humiliating other exotics.... that wasn't "paid for" marketing, but do you feel any of that might have swayed your decision to purchase? Or did you just see a pic of a wing stuck on a Viper coupe and think "that is the car I want".

Why do you think the TA's are selling so well, compared to the rest? Similar media love-affair with the ACR. But, if the media isn't providing that coverage, then Dodge needs to. Agree?

[ViperSmith]

Hey, what was that cool red car at the end? Let me go check out www.Dodge.com (http://www.Dodge.com) and find out..... Hmmm, doesn't seem to have any photo of that red car on this website.

It is disappointing that they are into 2015 vehicle production, and have cars you can't even buy yet (Hellcat) on their site, but no Dodge Viper on the Dodge site. You have to dig through pull-down menus, find SRT, and even then no pic is shown of the car. It would only take a few days to integrate a Viper into this web page. Whoever did the Hellcats info should have done it at the same time.

Some of you might say I am "being negative", but I did buy two of these cars now, and I see it as common sense. These marketing items are still missing some simple tasks and additions.

While I see your point - at least it is a start (from the commercial vantage point)

[FLATOUT]

While I see your point - at least it is a start (from the commercial vantage point)

It is a start, but it's a systematic problem across the entire company when it comes to marketing the Viper.

SRT driving exeperience, any Vipers? NO (although they just started doing the Viper Owners only thing in Vegas)
Dodge.com? NO or as Nineball mentioned above about the website
Commercials? Not really, but thanks Autotrader
IMSA? Not anymore
Onsite IMSA SRT Booth? Literally had a hype guy on the microphone, revving, pumping up the crowd, and letting people sit in the Bright Green Challenger Hellcat that was center stage, while they had a silver Viper off to the side with literally no one around it.
Magazines? Yeah well that free press backfired when they sent poorly prepped cars out to try and beat older competition.

Anyways my rant is over, I just don't think I have ever seen a halo car treated so poorly by it's manufacturer when it comes to marketing.

[ViperSmith]

It is a start, but it's a systematic problem across the entire company when it comes to marketing the Viper.

SRT driving exeperience, any Vipers? NO (although they just started doing the Viper Owners only thing in Vegas)
Dodge.com? NO or as Nineball mentioned above about the website
Commercials? Not really, but thanks Autotrader
IMSA? Not anymore
Onsite IMSA SRT Booth? Literally had a hype guy on the microphone, revving, pumping up the crowd, and letting people sit in the Bright Green Challenger Hellcat that was center stage, while they had a silver Viper off to the side with literally no one around it.
Magazines? Yeah well that free press backfired when they sent poorly prepped cars out to try and beat older competition.

Anyways my rant is over, I just don't think I have ever seen a halo car treated so poorly by it's manufacturer when it comes to marketing.

Well, the SRT sponsoring motorsports experiment (thus all marketing dollars) experiment is completely dead, so we'll have to see where Dodge takes it.

The switch to being under Dodge is recent, so in reality this is probably the first marketing effort they've done for it (commercials) - they have a way to go, but for it being the "first" after the switch, I think it bodes well.

But, we shall see.

[VENOM V]

It is a start, but it's a systematic problem across the entire company when it comes to marketing the Viper.

SRT driving exeperience, any Vipers? NO (although they just started doing the Viper Owners only thing in Vegas)
Dodge.com? NO or as Nineball mentioned above about the website
Commercials? Not really, but thanks Autotrader
IMSA? Not anymore
Onsite IMSA SRT Booth? Literally had a hype guy on the microphone, revving, pumping up the crowd, and letting people sit in the Bright Green Challenger Hellcat that was center stage, while they had a silver Viper off to the side with literally no one around it.
Magazines? Yeah well that free press backfired when they sent poorly prepped cars out to try and beat older competition.

Anyways my rant is over, I just don't think I have ever seen a halo car treated so poorly by it's manufacturer when it comes to marketing.

:t1236:
I strongly agree with all of this. Man they really botched the Viper launch, let's hope they can fix things now. The engineering and design are top notch, everything else was meh. Things seem to be headed in the right direction now, hoping this positive momentum will continue. Heck, things were turning around in a good way beginning with the TA launch, so they've done a number of things right recently.

[FLATOUT]

:t1236:
I strongly agree with all of this. Man they really botched the Viper launch, let's hope they can fix things now. The engineering and design are top notch, everything else was meh. Things seem to be headed in the right direction now, hoping this positive momentum will continue. Heck, things were turning around in a good way beginning with the TA launch, so they've done a number of things right recently.

I agree the momentum seems to be swinging in the right direction again. I know that the Dodge marketing budget is much bigger than SRT's ever was.

[BlknBlu]

They spent 15k per car marketing it on the race team circuit and won. Not sure I have a point but money was spent.

Bruce

[I Bin Therbefor]

They spent 15k per car marketing it on the race team circuit and won. Not sure I have a point but money was spent.

Bruce

As I recall, it was a deliberate choice by SRT to spend all the marketing money racing the cars. Ralph so announced at the NY introduction. As I recall the logic was, the road racing crowd was the target audience to move the car up market. Had the road racing crowd been marketed in conjunction with participation by local dealers at each track with a SRT Display something might have happened. However the plan seems to have had a lot of "and then a miracle happens" quality to it. Recall that the SRT version was for the current Viper market which I guess was to market itself.

IMO there were a lot of good ideas but no well executed, coherent plan as to how to retain the current customer and capture the upscale customer.

That is over and done with. The car did not move into the upscale market. I just hope there is a sufficient "traditional" market to sustain and further develop the car.

[MACH4444]

The general public have no idea there is a Viper in the commercial. Today at work some people were watching TV on their break. The commercial ended and one girl says is that a new Corvette? Why is it in a dodge commercial? Being a Viperholic I walked away with my head held low. I also think they (Dodge)
missed an obvious opportunity.

[v10enomous]

A Launch Edition Blue White would have been a better choice.

[VoodooRob]

The general public have no idea there is a Viper in the commercial. Today at work some people were watching TV on their break. The commercial ended and one girl says is that a new Corvette? Why is it in a dodge commercial? Being a Viperholic I walked away with my head held low. I also think they (Dodge)
missed an obvious opportunity.
Unfortunately that right there represents the majority of the public knowledge of the current Viper.

[Coloviper]

No I think that represents a complete idiot at work. Some people you wonder how they make it that far in life with out being eliminated from the gene pool. Viper is not for the weak and stupid.

[slysnake]

It's a great commercial. Loved it.

[BlknBlu]

It's a great commercial. Loved it.

I wish this was just good enough for everyone, but there's always has to be something about a good thing and make it bad.

Bruce

[Unorthodox]

No I think that represents a complete idiot at work. Some people you wonder how they make it that far in life with out being eliminated from the gene pool. Viper is not for the weak and stupid.

There's a bunch of idiots in the US, with a bunch of money. Just because they aren't car people, doesn't mean they wouldn't be interested in buying a Viper, if they knew it existed. The owness is on Dodge to make their product known and they've failed, again! Hopefully one day they'll pull their heads out of their butts and figure out that the GenV Viper isn't a hard car to sell and they need to be accountable.

Michael

[KB Viper]

awesome commerical

[VoodooRob]

No I think that represents a complete idiot at work. Some people you wonder how they make it that far in life with out being eliminated from the gene pool. Viper is not for the weak and stupid.

I guess I'm an idiot and have not made it far in life, I have mistaken Corvettes as Vipers and Vipers as Corvettes on a few occasions when being approached dead on from the opposite direction in traffic. I would be lying if I said it any other way. According to you that also makes me weak and stupid. My 73 year old mom thinks the car is a Corvette "like" car. She falls into your same categorizing? Cave man, archaic marketing has been done for the Viper up until recently. The point is the general public does not have the information to know about the product.

[TitleMine]

The general public have no idea there is a Viper in the commercial. Today at work some people were watching TV on their break. The commercial ended and one girl says is that a new Corvette?

I think this should really serve as a lesson for Dodge, because their failure to mention the car by name was a fault I spotted immediately with the ad, and so, I'm sure, did many other people. This is 99.99% an amazing ad. I still felt warm and bubbly after watching it, the actors did great. I just wish that they'd tested it a little bit more. Once the car is re-established as an existing presence, this kind of thing won't be necessary, but the biggest problem with the new Viper now, after the price cuts, are the number of people who don't know it exists at all.

As to people saying you shouldn't have to mention it... this isn't the 90's anymore. When the original Viper dropped, Ferrari had produced one of its laziest, worst cars ever, the 348. Porsche was still boned on their rear-weight issue and had deathly turbo lag at the top end, and Lambos cost as much as a neighborhood and disintegrated immediately upon leaving the showroom. Today, Ferrari is producing its best NA V8 car in its entire history, the Hurican is selling like gangbusters with Audi quality control, and the Turbo S is getting rave reviews. The Viper still looks good enough to compete with the world's best supercars, is still nice enough to compete inside, and is still the most reliable and affordable (despite being considerably snazzier than the Porsche), and it's all American, but we shouldn't turn up our nose at any advantage we can get in the market, and trying to alert more buyers to its existence certainly qualifies.

[VoodooRob]

^^^^^^^^^^^^ Great Post ^^^^^^^^^^^^

[Solid Red 98]

Saw the ad several times during the World Series game last night. Great ad, great exposure, however I do agree with others that viper should have been mentioned by name.